What is a Sales Specialist?
Summary
Sales Specialists and Business Development Consultants are employed to assist both B2B and B2C organisations with driving revenue and expanding the client/customer base. They are responsible for identifying new business opportunities, building relationships with prospect clients, maintaining relationships with current customers, and providing support to the rest of the sales team to meet business objectives and set KPI’s.
Types of Sales and Business Development Roles
The main roles of a Sales Specialist will mostly depend on the type of industry they work in and the services required by the business. Key job titles include:
- Sales Coordinator – In this role, the employee is expected to support the sales and customer support team by handling enquiries and scheduling meetings.
- Sales Assistant: In a retail or customer-facing business, a sales assistant is often the face behind a transaction, they are less focused on relationship building and more driven to complete the sale.
- Business Development Coordinator: This type of sales specialist is often employed to support a B2B organisation. They are required to grow business reach and revenue by connecting with new clients and maintain existing customer relationships.
- Account Manager: If you are given this job title, your key role is to maintain relationships with existing customers and clients by servicing their needs and looking for opportunities to deliver further incentives.
- Lead Generation Specialist: This role sometimes crosses wires with a marketing coordinators job function. A lead generator is responsible for using sales channels to gain prospect clients or customers through brand awareness strategies.
Tasks Required
Sales and Business Development Specialists have many key job responsibilities, these tasks include:
- Generating Sales Leads
- Communicating with Marketing Teams
- Customer (Client) Relationship Management
- Sales and Transactional Support
- Tracking Sales Performance
- Preparing Tenders and Proposals
How to Get a Job as a Sales or Business Development Specialist in Australia
- Obtain a Certification: A bachelor’s degree or diploma in marketing, business or communications is often requested.
- Build Experience: Prior experience in a creative field or entry-level marketing position is often preferred.
- Learn Key Skills: Understanding the basics of Microsoft Office tools such as; Outlook, Excel, and Word. Being familiar with Customer Relationship Management (CRM) systems, such as Salesforce, may also be necessary.
- Showcase your Soft Skills: Sales specialists are often valued for their charisma, communication skills and attention to detail.
- Search for Jobs: Consider reaching out to staffing and employment agencies that specialise in filling business support roles.
- Prepare a Strong Resume: Tailor your resume to the specific role you’re applying for.
5 Frequently Asked Questions (FAQ)
What qualifications do I need to become a Sales Specialist or Business Development Coordinator?
A bachelor’s degree or diploma in marketing, sales, business, or communications is often requested.
What is the average income for a Sales Specialist in Australia?
The average annual income for a Sales Specialist or Business Development Coordinator in Australia is typically around 80,000, but this largely depends on the employee’s experience, requirements, and the type of industry.
What industries employ Sales and Business Development Coordinators in Australia?
Sales Specialists are found in almost all industry sectors. Including retail, hospitality, manufacturing, information technology, recruitment, and entertainment.
What kinds of skills does a business look for when they hire a Sales and Business Development Coordinator?
Highly valued skills include strong communication, solid negotiation tactics, strategic thinking, and the ability to work under pressure Microsoft Office and CRM proficiency are also important.
How can I further boost a long-term career in Sales?
The secret to being a successful sales representative largely relies on one’s ability to deliver a fantastic customer service experience and commit to building professional relationships. But it is also beneficial to obtain additional education is business, marketing, or economics. Look for leadership roles by using LinkedIn or a recruitment agency to source relevant roles.
*This is to be used as a guide only and is not a representation of the roles we currently have available.
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