What is a Marketing Manager?

Summary

Marketing Managers are responsible for planning and executing a business’s marketing strategy by liaising with internal and external stakeholders to create promotional material that supports the profitability of a business. They play an important role in generating brand awareness, increasing sales, finding leads and creating a brand image/business reputation. As part of the corporate team, a Marketing Manager works alongside the sales, finance, operations, and management teams to develop marketing campaigns that align with business objectives.

Key Responsibilities of a Marketing Manager

The main roles of a Marketing Manager depend on the type of industry they work in, the services required by the business in and the size of their marketing and sales team. Key job functions typically include:

Developing and implementing measurable marketing strategies based on market research, consumer behaviour, and business objectives.
Managing marketing campaigns by planning, monitoring, tracking, and creating content designed to meet audience expectation and create brand awareness. This involves scheduling and budgeting.
Leading a marketing team by delegating tasks and communicating the marketing and business strategy effectively.
Managing the brand positioning and marketing messages across all media channels for consistency and seamless results.
Report on and monitor marketing campaigns using data analytics tools, to set goals and plan future campaigns.
Conduct regular market research to stay updated on industry trends, market conditions and competitors.
Collaborating with the sales team, product development team, and finance teams to make sure all marketing strategies support business goals.

How to Get a Job as a Marketing Manager in Australia

Get the right qualifications: Most Marketing Managers are expected to have a diploma or bachelor’s degree in marketing, business, business administration or communications. Some companies may also request a master’s degree or pay for additional training.
Build experience: For most organisations, a Marketing Manager is expected to have several years of experience as a marketing coordinator or a digital marketing specialist. Before becoming a Marketing Manager, they will need to show evidence that they have managed marketing teams, brand campaigns, and supported various marketing budgets.
Showcase your skillset: In today’s employment landscape, Marketing Managers are usually asked to demonstrate a strong understanding of digital marketing tools and social media platforms. However, many core skills and soft skills including leadership, strategic thinking and communications skills are also considered highly valuable to recruiters.
Extend your knowledge: As digital marketing continues to grow, having further certificates in Google Analytics, SEO platforms and website development can exceed the expectations of hiring managers and greatly support your job application to become a Marketing Manager. Certifications such as Google Ads, Google Analytics, or digital marketing certificates from platforms like HubSpot or the Australian Marketing Institute can enhance your resume.
Reach out: To assist with the job search, consider reaching out to staffing and employment agencies that specialise in business support roles and office placements. Many Marketing Manager jobs are listed on job sites and are available in large B2B and B2C companies, startups, and marketing agencies. These roles are not always advertised.

5 Frequently Asked Questions (FAQ)

What qualifications do I need to get hired as a Marketing Manager in Australia?

Although specific certifications are not always required, most newly appointed Marketing Managers are expected to have at least a diploma in marketing or a bachelor’s degree in marketing, business, business administration or communications.

What a typical annual salary for a Marketing Manager?

The average yearly salary for a full-time Marketing Manager is between $90,000-$115,000. However, this largely depends on the type of industry, location, product/service provided, or required experience.

What industries or businesses are looking to employ Marketing Managers?

Marketing Managers are important to many corporate teams and are employed across many industries, including retail, e-commerce, manufacturing, information technology, recruitment, and entertainment.

Is there a market demand for skilled Marketing Manager across Australia?

Yes, Marketing Managers are in high demand, especially in e-commerce focused industries. The need for digitally driven experts is more important than ever!

*This is to be used as a guide only and is not a representation of the roles we currently have available.

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